Tiffany and Co.

http://www.tiffany.com/ is a classic jewlery store that has been around for many years and its website matches everything Tiffanys is known for: simplicity. The large colorful rings grab your attention really quickly but is the only bold and standout image on the page, everything else even the font is very simplistic with thin font and traditional tiffany colors. It is center justified which drags your attention straight to the middle of the page and all of the links are spaced out, which allows your eye to flow from the left to the right and down the page. This makes the website clear and easy to read, all of these elements make me want to read more. Even the organization of the website is perfect and resembles that of a classic and perfect Tiffany and Co. ring. The website carries the idea of the eye moving from left to right all the way through every link, it is very consistent.